Iteration is all about relentless improvement; not merely fixing what’s broken. It involves striking the right balance between innovation and problem-solving, one that fosters sustainable forward-moving progress.

Is software anything but constant iteration?

The fundamental objective of iteration is not deciding whether to iterate, but rather prioritizing the most impactful ideas—whether new features, enhancements, or bug fixes. The challenge lies in prioritizing the big wins and minimizing those distractions that divert focus from those wins.

In the context of open source projects like WordPress, contributors generally work on areas of the project they are most passionate about. It’s one of the brilliant aspects of open source—the freedom to make a difference, our way.

So fellow WordPress contributors, I ask that you be deliberate.

Consider not only the cost of an enhancement compared to fixing an existing bug, as also the cost of not adding a particular feature. Concern yourself with the tiny details. Lean in on iteration with a shared goal of continuously improving the WordPress experience. And keep an eye out for those innovative fronts to move in on, when they are unblocked.

Let’s take meaningful leaps forward to making WordPress indisputably the best publishing platform around.

Keep iterating.